A former macaroon factory yields a sweet batch of modern, luxury rentals in prime Brooklyn: Introducing The Williams

Share this Article

How much total do you plan to tip the building staff this year?

Be one of the first to live in South Williamsburg’s newest rental project The Williams, located at 282 South 5th Street. Boasting unparalleled access to local nightlife, eateries and cultural institutions, The Williams offers elevated city living in one of Brooklyn’s most vibrant and diverse neighborhoods.

With generously proportioned floor plans and 180-degree city views, each residence at The Williams features high-quality finishes and appliances throughout including washer/dryer units, stainless steel KitchenAid appliances, paneled white oak cabinets, quartz countertops, glass mosaic backsplashes, kitchen islands and hardwood flooring throughout. Bathrooms are finished with tiled floors and walls, a custom floating vanity with walnut storage drawer, and Grohe fixtures and accessories.

Once home to neighborhood macaroon factory, Red Mill Farms and a burlesque theatre, features of the macaroon factory’s previous design, including several of its original copper panels, were incorporated throughout the lobby and common spaces of the building.

The perfect blend of industrial architecture and uniquely bespoke elements, The Williams integrates thoughtfully curated on-site amenities, providing unmatched access to wellness and lifestyle options. Features include an attended lobby, lounge with billiards and conference room, fitness center and yoga room, children’s playroom, a designated laundry room outfitted with two industrial washer and dryer units, bicycle and stroller storage and an indoor pet spa.

What’s more, The Williams offers some of the area’s largest outdoor spaces, with a more than half-acre 3rd floor garden terrace complete with café lounge seating, a dog run and rooftop terrace with BBQ, fire pit lounge area and an outdoor shower – perfect for a rooftop gathering or peaceful outdoor relaxation. 

Situated in one of Brooklyn’s hippest neighborhoods, The Williams is ideally located near local public transportation lines, major roadways and iconic neighborhood destinations. Whether you’re looking for a lively night out on the town or an intimate dining experience, South Williamsburg offers contemporary yet authentic New York vibes, with The Williams located at the center of it all.

Located in the heart of Williamsburg, The Williams features a modern aesthetic blended with neighborhood elements, offering a mix of studio, one- and two-bedroom residences. Designed by Morris Adjmi, The Williams features 82 well-appointed rental apartments, with prices starting at $2,675. For more information about The Williams and to inquire about leasing opportunities, please visit the on-site leasing center, call 888-863-6339 or visit