Renderings demystified: Why NYC developers pack their ads with "ghost" residents

… If youre anything like us when you see renderings for new developments your … for underconstruction buildings But wed always assumed that developers wanted potential buyers or renters to envision … scene with individuals and their effects makes a rendering feel much warmer and more relatable  So for your next …

By Virginia K. Smith |September 12, 2014 - 8:59AM