Due Diligence

Divalysscious Mom Lyss Stern credits Central Park and the subway for making her a lifelong New Yorker

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Lyss Stern is the CEO/founder of Divalysscious Moms, a national, NYC-based marketing and event company with a database of millions of mothers and "mompreneurs." This spring saw the release of Stern's latest book, Motherhood Is a B#tch: 10 Steps to Regaining Your Sanity, Sexiness and Inner Diva, a funny and real-talk guide to parenthood. (Her last book was called If You Give a Mom a Martini).

After having her first child 13 years ago, Stern created Divalysscious Moms as a way to "get her groove back" and "help other mothers find themselves post-baby." Stern's  fifth annual Mom Moguls Breakfast, co-hosted by model and entrepreneur Veronica Webb, will take place on May 4.

The Long Island native, and mother of three (sons Jackson and Oliver, and daughter Blake) lives in Manhattan, loves the conveniences of her neighborhood but still sometimes dreams of the bi-coastal life.

1. What neighborhood do you live in? 

Midtown East

2. Is this your dream neighborhood or is there someplace else in NYC you’d prefer to settle in?

My dream neighborhood is the West Village. I love the labyrinth of brownstone-lined streets and hidden gems in this part of NYC.

3. Do you own or rent? 

We rent.

4. How’d you find it? 

My husband found the apartment for us while I was pregnant with my first son 13 years ago. 

5. What’s the one thing you love the most about it? 

Convenience! We are walking distance to Central Park, the best shopping, subways, restaurants and, of course, our public school, PS 59.

6. If there’s one thing you could change about your apartment, what would it be? 

Space! I have three children and a dog.You can never have enough space in NYC! 

7. In three words, describe the first apartment you've ever lived in. 

Downtown, fun, great views.

8. Do you dream of old New York or prefer the 2017 version? 

I love old New York and all the nostalgia and history this city has. But there is something nice about the 2017 version of NYC because it is so much safer than the old New York. However, old New York is rich with history, art, and flavor. 

9. Tell us about the favorite apartment you’ve ever had. 

My first apartment was amazing. Not only was I in my early 20s in NYC, but I lived on Mercer Street and the apartment had amazing views and a balcony! Of course it had its quirks like every apartment does, but it will always hold a special place in my heart.

10. And the worst? 

Never had a bad one.

11. Name one NYC service you couldn’t live without. 

NYC subway and not having to worry about driving and parking all the time.

12. What's your favorite spot in the city? 

That's such a hard question. I guess I would have to say Central Park.

13. Which would you rather: Brooklyn brownstone or a penthouse in a shiny, new condo? 

Brooklyn brownstone! 

14. If you could live elsewhere, where would it be?

Los Angeles, but I would have to be bi-coastal. I don’t think I could give up my New York roots that easily.

15. Any advice for a recent New York transplant? 

Explore each and every day. Walk everywhere and make the city your own. It can be intimidating at first, don’t get overwhelmed. There is something here for everyone!