When apartment listings—their TVs, actually—go to the movies
By Virginia K. Smith |November 3, 2014 - 8:59AM
Almost every listing these days comes with some kind of digital doctoring, whether it's virtually adding in furniture, populating new-development renderings with "ghost" residents, or scrubbing the current owner's extensive taxidermy collection from the walls. And lately, we've been noticing more photos of apartments on the market with televisions tuned into classic films, usually Casablanca.
Though not every one of its listings features an iconic film, the company does seem to employ the practice for both sales and rentals. And while the Photoshopping may be the work of an in-house movie buff, there could be some more delicate psychology to the whole process—use Humphrey Bogart for a prewar on the Upper East Side, but a place in the testosterone-y Financial District? Time to break out John Wayne.
It's unclear if referencing a potential buyer or seller's favorite film would sway them towards one rental over another, but perhaps there's a more pertinent question in all this: Does that flatscreen come with the apartment?
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