Own a place in a desirable NYC nabe? Expect brokers to come courting
By Virginia K. Smith |July 7, 2014 - 12:59PM
As if any further evidence were needed that we're squarely in the midst of a seller's market, well, we've got some further evidence. The above letter came across our desks last week, an unsolicited inquiry from a Brown Harris Stevens broker prodding an Upper West Side apartment owner to sell (or at least think about selling).
"I'm writing to you because there is a severe shortage of apartments on the market currently. I rarely take this extra step of sending out personal letters, but because there is a huge vacuum in the market in terms of inventory and a backlog of buyers looking for the right property, I think you would be very surprised at the value of your apartment today.
"If you'd like more information, I would be happy to provide a confidential market evaluation of your home at your convenience, no strings attached."
If you do happen to be thinking of selling, you'll want to do some research to make sure the broker's legit. And if they're not? Chances are there are dozens more who'd line up to work with you. Make no mistake: they really, really want you to sell.
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