FIPS' doomsday-themed post, published on Friday, apparently piqued the interest ofGothamist.com, which ran "Bedbug Summit Ends, Experts Abandon Hope" on Saturday morning: "It seems the best and brightest minds on the front lines of the bedbug war have all but abandoned hope for a future when every child can go to sleep at night and awaken with the exact same amount of blood in their veins," Gothamist wrote, linking back to BrickUnderground's report.
NY Magazine's Daily Intel followed suit a couple of hours later. Within 20 minutes, a mention showed up on Gawker.
With sincere appreciation to Gawker--whose vast reach pulled hundreds from around the country to BrickUnderground, where they (hopefully) got wiser about the collective action needed to combat the nation's alarming and enduring bed bug problem--we would like to point out that the photo accompanying Gawker's bed bug post (above) does not actually feature bed bugs.
"I'm guessing these are rubber pseudo beetles made in Taiwan with a bit of Elmer's glue to keep them in line," hazards bed bug expert and entomologist Gil Bloom, the author of the bed bug summit report that started the, um, feeding frenzy. (Bloom himself, who received a phone call from a major morning news show as a result, tells us he is puzzled by the doomsday spin on his summit account: "I thought the conference was a positive event which took a realistic approach toward meeting the challenge of bed bugs.")
Brick Underground articles occasionally include the expertise of, or information about, advertising partners when relevant to the story. We will never promote an advertiser's product without making the relationship clear to our readers.