Too often, neighbors communicate only in elevator soundbites or through bared teeth when something’s wrong. That’s not exactly the stuff strong social bonds are made of. A little lobby-side vino is, we think, a better cultivator of neighborliness.
It doesn’t have to cost a fortune, and you don't have to wait for the holidays.
“Two times a year our building gives a wine and cheese party sponsored by a local wine store,” says Leslie Modell Rosenthal, a Warburg Realty managing director who lives in the East 70s. “They hold it in the lobby so if shareholders are in a hurry, they can grab a glass and a quick conversation.”
If you can’t find a wine store to pick up the tab for introducing its vintages, the catering arm of Eli Zabar charges around $250 on up for a gathering in a small building.
Do you have a Bright Idea for a low-cost quality-of-life improvement in your building? Let us know so we can spread the word!
Brick Underground articles occasionally include the expertise of, or information about, advertising partners when relevant to the story. We will never promote an advertiser's product without making the relationship clear to our readers.