Bright Idea: Springtime wine & cheese, lobbyside

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By Teri Karush Rogers  |
March 10, 2010 - 5:37AM
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Too often, neighbors communicate only in elevator soundbites or through bared teeth when something’s wrong.  That’s not exactly the stuff strong social bonds are made of.  A little lobby-side vino is, we think, a better cultivator of neighborliness.

It doesn’t have to cost a fortune, and you don't have to wait for the holidays.

“Two times a year our building gives a wine and cheese party sponsored by a local wine store,” says Leslie Modell Rosenthal, a Warburg Realty managing director who lives in the East 70s. “They hold it in the lobby so if shareholders are in a hurry, they can grab a glass and a quick conversation.”

If you can’t find a wine store to pick up the tab for introducing its vintages, the catering arm of Eli Zabar charges around $250 on up for a gathering in a small building.

Do you have a Bright Idea for a low-cost quality-of-life improvement in your building? Let us know so we can spread the word!

Previous Bright Ideas:

A hand-sanitzer for the lobby

A cure for stroller-strewn hallways

A bike-loan program for your building

Teri Rogers Headshot - Floral

Teri Karush Rogers

Founder & Publisher

Founder and publisher Teri Karush Rogers launched Brick Underground in 2009. As a freelance journalist, she had previously covered New York City real estate for The New York Times. Teri has been featured as an expert on New York City residential real estate by The New York Times, New York Daily News, amNew York, NBC Nightly News, The Real Deal, Business Insider, the Huffington Post, and NY1 News, among others. Teri earned a BA in journalism and a law degree from New York University.

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