Bidding war strategy #268: the broker's love letter
By Leigh Kamping-Carder |November 13, 2014 - 2:59PM
We recently wrote about bidding war love letters—the notes that potential purchasers write to convince sellers to choose them over rival offers—and included a few real-life examples. But in the course of putting the story together, we noticed that, for some buyers, the broker actually writes the letter, and it works.
A couple of brokers we spoke with insisted that buyers should pen the letter solo, since it's more heartfelt that way. But we also collected a few from situations where a broker's letter won the day, resulting in accepted offers. In our ongoing efforts to demystify the buying process (especially for first-timers), we've included the letters here. These examples follow many of the same guidelines as the buyer-written letters—namely, to have your broker introduce you with relevant details, convince the seller that you're serious about your offer and your love of the home, and strike the right balance between confidence and gushing.
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