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There’s something about a really nice apartment – an Architectural Digest-quality nice apartment – that we can never quite put our finger on, but that makes the place look tons more luxe than our own.
Or it could just be the flowers.
H.BLOOM, a Flatiron-based floral provider that launched in April, aims to make that degree of gorgeousness accessible for anyone with an extra $35 in her or his weekly budget.
The company sells flowers by subscription. Sign up on their site for weekly, biweekly or monthly deliveries (use code BRICKU for 20% off your first delivery through Dec. 31), and they’ll bring a bouquet to your door, doorman or office on your day of choice. The arrangements start at $35 – and delivery’s free.
These aren’t just some roses wrapped in cellophane. They’ve hired floral stylists away from some of the city’s top boutiques – the stylists now spend their days dreaming up designs for those very bouquets you can snag for under $40.
A month of H.BLOOM flowers makes a pretty snazzy apartment-warming gift: Call them (877-425-6665 – ask for Tiffany, she’ll charm your pants off) and have the first delivery sent to your home. Bring it to the housewarming party, and direct the next three deliveries to the recipient’s new abode. The whole thing costs $140.