Does your building need a Creative Director?

Teri Rogers Headshot - Floral
By Teri Karush Rogers  |
January 20, 2011 - 1:07PM

BrickUnderground received a curious press release a little while ago announcing that the folks behind the troubled rental-to-condo conversion of The Apthorp have assigned the  Upper West Side prewar grand dame its very own "Creative Director," who will be "entrusted with selecting colors, finishes, appointments and cabinetry for the landmark’s public and private spaces including the four distinctive lobbies and dramatic model residence."  We're not sure if the concept of Creative Director has legs when it comes to existing co-ops and condos, where design-by-committee is as entrenched and bloody as some coming-of-age rituals in primitive societies.  That said, in a sluggish resale environment, perhaps it's worth thinking about expanding the board beyond the usual Treasurer, Secretary, President, VP slots to include a Marketing Director.  Twitter feed and Facebook pages to follow....

Related posts:

4 neat ways to use an investigative lawyer in a co-op or condo

Approval, schmoovel! Renovation perks for board members

Ask an Expert: Should our building install a defibrillator?

Teri Rogers Headshot - Floral

Teri Karush Rogers

Founder & Publisher

Founder and publisher Teri Karush Rogers launched Brick Underground in 2009. As a freelance journalist, she had previously covered New York City real estate for The New York Times. Teri has been featured as an expert on New York City residential real estate by The New York Times, New York Daily News, amNew York, NBC Nightly News, The Real Deal, Business Insider, the Huffington Post, and NY1 News, among others. Teri earned a BA in journalism and a law degree from New York University.

Brick Underground articles occasionally include the expertise of, or information about, advertising partners when relevant to the story. We will never promote an advertiser's product without making the relationship clear to our readers.