The Market

Wanted: Home for antisocial workaholics

Teri Rogers Headshot - Floral
By Teri Karush Rogers  |
October 25, 2010 - 7:14AM

As we've advised before, take into consideration exactly who a building is marketing itself to before renting or buying a newer place, for that demographic (and those who aspire to it) will comprise a large portion of your new neighbors.  We've seen glossy brochures and websites target everyone from Young Wall Street Guy on the Make, to Double Private School & Three Blonde Kids with 'Mom' Who Has Clearly Never Given Birth, but we've never seen this:  "[The] ideal building to me is mostly workaholic professionals, super quiet, [and] nobody talks to each other hardly other than the 'hello smile' in the elevator," says a StreetEasy commenter looking for a place to rent or buy downtown that isn't (a) a post-college dorm or (b) crawling with even younger children.  Now that's a marketing campaign we'd like to see. (





Teri Rogers Headshot - Floral

Teri Karush Rogers

Founder & Publisher

Founder and publisher Teri Karush Rogers launched Brick Underground in 2009. As a freelance journalist, she had previously covered New York City real estate for The New York Times. Teri has been featured as an expert on New York City residential real estate by The New York Times, New York Daily News, amNew York, NBC Nightly News, The Real Deal, Business Insider, the Huffington Post, and NY1 News, among others. Teri earned a BA in journalism and a law degree from New York University.

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