Reel Estate

Can we guess how much the stars of 'the Bedford Stop' pay in rent?

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Yesterday, the pilot for web series 'The Bedford Stop' started making the rounds, and as will happen, New York-centric corners of the Internet lost their respective minds about the "reality show despair vortex" and its depiction of a dull—but wealthy!—entirely white crew of friends brunching and Tinder-ing their way through Williamsburg. (Never forget the Brooklyn Girls panic of summer 2014.)

While we're inclined to agree with the likes of both Brokelyn (which called it "too stupid to get mad at") and NYLON (which dubbed the Bedford Stop "a documentary series so unblinking and honest that the viewer feels transported  into the lives of the people who define the area now"), mostly, we found ourselves curious at what the deal is with these girls' apartments, and their undoubtedly astronomical rents. (Lest there be any question about the money fueling this whole  endeavor, star Alex Sosner told Bedford + Bowery, “I love my apartment, it’s the best apartment. I don’t know how anyone wouldn’t live there– except for the price," adding that the rent is "not doable" for most people.)

While we don't know exactly where Alex, Olena, and their cohorts bunk down in the 'Burg—and it'd probably be poor form to publish their addresses, anyway—we can cruise current listings for places that look like what's featured on the show, and extrapolate accordingly. 

In the pilot episode, "Tinder Me Softly," we see Alex in her "not doable" apartment, a bright, brand-new-looking rental with huge windows and ample counter space, in a building that likely didn't exist five years ago. In fact, it looks exactly like this $4,246/month three-bedroom at 456 Grand, a building that describes itself as "brand spanking new apartments[...] a short stroll from the best Brooklyn nightlife." Assuming she's actually got two other roomies, that clocks her hypothetical rent in at just above $1,400/month.

As for Olena, the exterior of her building makes it look older (maybe even a walkup), and likely located more toward the south side than the Bedford-based epicenter. Maybe something like this $3,700/month two-bedroom at 272 Leonard (conveniently near Extra Fancy, one of the crew's preferred brunch spots)? That'd clock her rent in at an even more brutal $1,850/month.
Granted, this is pure speculation, but lest you find yourself getting too worked up at the amount of disposable income (probably) being tossed out the window here, keep in mind that the area's crazy rents may have already caught up with the Bedford girls: according to Bedford + Bowery, since the first episode was filmed, the girls have scattered farther apart to Greenpoint, Bushwick, and Bed-Stuy. Nothing lasts forever.

The Bedford Stop - Pilot - Tinder Me Softly from The Bedford Stop on Vimeo.


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